A lot of people are opting for digital media services, these days, because it is a more environmentally friendly choice. Indeed, going completely paperless is the best way to be conscious of the risk we pose to the planet when we manufacture printed material. However, there is still some validity in using Doculand printed materials for marketing your company. But is there a way to have the best of both worlds?
In short: YES.
ENVIRONMENTALLY FRIENDLY PRINTING
The best marketing strategy is, of course, to use both online and print forms. Even today, with more people online than ever before it is still important to also dedicate at least a small part of your marketing strategy. And if you do elect to do this you should take heart knowing that there are many emerging photocopying companies who are focused on improving this very sector of the print media industry. Environmentally friendly printing companies might focus on:
- using recycled paper (obviously)
- preferring digital over print whenever possible
- using recycled printer cartridges
- soy-based ink
- two-sided printing
WHY IS IT IMPORTANT
If you are already eco-conscious then you probably already know why we should use environmentally friendly printing. If you are not aware, though, the main thing to remember is that print media is probably not going to disappear any time soon. No matter how much more advanced our technology gets there is no indication that the human experience will ever completely abandon the textiles of print media.
Indeed, there is something about touching and turning a page, the aroma or paper.
At the same time making paper—and other related products—requires a lot of energy. Factories with massive machines turn out sleeves of paper. Printing presses—and digital printers—require lots of electricity and that requires fuel. The more we can recycle products to be used as paper and the less paper we use, the better off we will be.
But its not just about resources. When we cut back on using these machines, we also save money, too. And when we save money on production we have more money to spend on research, on innovation, and on ensuring the future of our industries.