As a small business owner, you need to set yourself apart from all the other providers offering the same or similar services or products.The main thrust of your efforts will be in finding your unique selling proposition and promoting it in your marketing materials, such as shouting about what it is that makes you different and better than everyone else. Finding the right niche is also important so that you can narrow down your target customers and make sure your marketing is appealing to the people most likely to be interested in your offer. In addition to these strategic undertakings, you can also make your mark by incorporating the best of the new developments in technology, as in these examples.
Quick and easy payment options
Adding the facility to use PayPal to check out on your website gives you an immediate advantage. This is because many customers will be more likely to buy from you if they know they can use a secure payment system like PayPal that allows them to check out without entering their card details and personal information. Mobile technologies mean you can order and pay for goods from virtually anywhere, but if a prospective buyer doesn’t have easy access to their credit card, they will look for the instant payment option. It could be that they want to make a purchase but are in a different room from their wallet and don’t want the inconvenience of getting up to fetch it. Or they could be in a public place and feel reluctant to get their cards out because of security concerns. Or they might simply like the reassurance of the extra security offered by payment systems like PayPal. If you can offer the facility not to have to worry about fiddling around with a card, you can capitalize on the needs of these customers and win sales from rivals who aren’t offering these facilities.
Alternative forms of currency such as Bitcoin have been around for almost a decade now, and look like they’re here to stay. They appeal to investors and people who don’t trust or approve of modern banking industries, but they’re also becoming a more popular payment method for online transactions. By including the facility for people to use cryptocurrencies to pay for their purchases on your website, you will capture those customers who favor Bitcoin as a payment method and win them over from your competition. Adding some information on what cryptocurrencies are and how they work will be helpful for those who are curious about this form of payment, and you could provide useful links to websites for your customers,so they know where to buy Bitcoin and how to use it.
By adopting these new technologies, you are retaining customers who may have gone elsewhere to complete their purchase. You’ll also be demonstrating that you are a modern, forward-thinking business that keeps up with current trends and developments in technology, which will make a positive impression on visitors to your site.